Music Video Concept 2

Rihanna feat Will.i.am – photographs

Both stars represents youthfulness as they are both current with a fan base of teenagers.

Rihanna represents, rebellion and sexual magnetism, she is an sexy artist thus attracting lots of male attention she is also rebellious as she is constantly doing things people do not expect, she is always shocking the viewers.

Will.i.am is very creative, he makes his music and videos to be very exciting and interesting to watch.

The video will open with the camera on a polaroid picture of a couple. Then as the song progresses more pictures are piled on top to create a story. This is a creative idea as you are combining the art of photography with the art of music making it an unusual music video. Sexual magnetism will also be displayed as the couple used will be a young, attractive pair.

Music Video Concept 1

John Legend – All of me 

John Legend’s star image consists of:

Originality – He has always been an original artist and produces different but entertaining music. This particular track it is another song about love, but it is conveyed in such a different way to how love is sung about by other artists, making him unique.

Creativity/Talent – The majority of his music was written by himself and he received an award from the ‘Songwriters Hall of Fame’ for his exceptional talent of writing music.

The viddeo will open with a couple kissing in an open landscape, and as the track goes on we work backwards through their story together, working all the way to where they first met.

This supports the creativity of Legend as it is an unusual interesting way to display a love story as most of these tracks show how the love progresses between the couple where as this track works to the start of their relationship.

Article analysis 4

History of Popular Music from 1950
"This history of pop music is tied up in the history of technology that delivers it"

Rhythn & Blues, Rock'n'Roll:
Rock'n'Roll began modern music in early 1950s, this style of music introduced an element sexual innuendo, those dancing to the songs got very dirty, it was mainly enjoyed by the black population of a still segregated America, and was frowned on by the white society.
Until Elvis Presely. One day Elvis dropped in to a local radio station to record a song for his mother's birthday, costing him $4. Sam Philips was recording the track and liked what he heard, 8 months later he asked Elvis to record a song at the studio and they soon developed a song called "That's All Right, Mama" and this became his first single. People liked Elvis because he was 'a white singer who sounded black'. In Elvis, Sam created an 'irresistible pop culture combination' and Elvis became a regional star going to make Hollywood deals.

Pop Music & Television:
TV was the next big technical innovation that impacted the way people consume music. TV made the world of music more action-packed. Elvis aged 21 revealed the 'full, scandalous, sexy possibilities' of himself and music on the Ed Sullivan show in 1955.
This performance took the world by shock giving Elvis international attention as he provided a flashpoint for fears about juvenile delinquency and moral decay in society. Critics slammed him saying he had 'no discernible singing ability'.
Here is the performance that started all the buzz:


Parents, Teenage Girls and Cops:
The main reason people criticised Elvis was because they were scared of integration, and Elvis supported and encouraged the idea of integration. Music, like all other areas in society, had segregation  with different ''race-records", the thought of whites and blacks enjoying the same music made most members of society furious. But Rock'n'Roll was an out and proud integrated type of music playing mostly to mixed crowds and slowly encouraging the idea of integration amongst society.

What I would consider when producing my own project is the idea of politics. Music is not political, but Elvis made is so with his success in encouraging integration, this is what made him so famous, he played a huge part in making a massive change in society. So I would consider the idea of making my artist represent more then just music, and touch on other serious elements in society which people want changed.

Article anaylsis 3

A background to the Music Industry and some basic theory

Pop Music Genre - Genre is the classification of a text according to its style and context. Some example of genres are pop, rap, jazz and there are many more. Each genre includes a variety of sub-genres which make an artist unique within there genre.

Genre and Artist Image:
For an artist to fall into a specific genre they must represent that genre physically and mentally -

 For an example, Adele represents the genres of Soul and R&B, she physically represents this in what she wears, and she is often photographed in classic, retro clothing that associates her with her role models Aretha Franklin or Dusty Springfield. She mentally represents her genre with her laid back attitude and her non-fame-seeking behaviour. In contrary, Lady Sovereign represents a punk, rap genre by wearing casual clothes and unusual things like wacky glasses, she mentally represents punk, rap by her aggressive and restless behaviour.

Genre and Sales:
Customers often restrict themselves to a specific genre that they listen to and will very rarely purchase music from artists who represent areas out of this genre. Music streaming services such as Pandora or Spotify use past genre choices to try and encourage you to buy new music.

When producing my own product I will try to make my artist touch on many different genres in order to reach to a wider audience and increasing revenue.

Article analysis 2

A biog of Jamal Edwards from The Guardian
By Jamal Edwards

Edwards is the founder of the online music channel SBTV who does most of his filming 'guerrilla' style, filming anywhere, without permission. Edwards, age 16 launched an Internet music channel broadcasting 'grime music', this consisted of London rappers free styling on the street, backstage at gigs or in the back seats of cars, the footage would then be posted online within a few days with no editing so it was 'raw and often thrilling'.


Edwards' now films people like Nicki Minaji and Bruno Mars and has over 50,000 subscribers with over 39 million views. He has signed a deal with Sony RCA and is now called a 'media mogul'. He emphasises the need to 'chase your dreams, not the competition, because looking at the competition will cloud your vision'.

In this Self Belief series, Edwards talks about the secret of his success. He discusses key moments in his life and the importance of self belief, acquiring new skills, building confidence and skills: 

Edwards has taught me to use a guerrilla style of filming in order to create a raw project and develop a more realistic project. Making use of free viral marketing allows more budget to be spent on the production of the music and the development on the artist.