Wednesday 24 July 2013

Article anaylsis 3

A background to the Music Industry and some basic theory

Pop Music Genre - Genre is the classification of a text according to its style and context. Some example of genres are pop, rap, jazz and there are many more. Each genre includes a variety of sub-genres which make an artist unique within there genre.

Genre and Artist Image:
For an artist to fall into a specific genre they must represent that genre physically and mentally -

 For an example, Adele represents the genres of Soul and R&B, she physically represents this in what she wears, and she is often photographed in classic, retro clothing that associates her with her role models Aretha Franklin or Dusty Springfield. She mentally represents her genre with her laid back attitude and her non-fame-seeking behaviour. In contrary, Lady Sovereign represents a punk, rap genre by wearing casual clothes and unusual things like wacky glasses, she mentally represents punk, rap by her aggressive and restless behaviour.

Genre and Sales:
Customers often restrict themselves to a specific genre that they listen to and will very rarely purchase music from artists who represent areas out of this genre. Music streaming services such as Pandora or Spotify use past genre choices to try and encourage you to buy new music.

When producing my own product I will try to make my artist touch on many different genres in order to reach to a wider audience and increasing revenue.

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