The
video below is footage of the focus group we conducted in order to gain some
rich feedback from our target audience. The focus group enabled us to gain an
idea on how our audience really feel about our complete campaign for Elina.
This video conveys the audiences specific feelings towards certain elements
that stood out to them for either good reasons or bad. This focus group gave us
varied opinions which is exactly what we wanted as it highlights what we have
done well or in some cases what we could have done differently. In doing a
focus group, we received direct feedback that was rich and is impossible to
manipulate as it is from a direct source, whereas with questionnaires there is
a risk of miscommunication.
No comments:
Post a Comment