Youtube demographics:
Our youtube demographics reveal that females enjoyed the video more then males, we suspected this as the video conforms to the conventions of videos buy MIA and Azealia Banks who's videos are also more commonly watched by females. A second demographic which I noted was that the video was most commonly watched in the US and the UK, this doesn't surprise me as the video reflects more Western styles and behaviour in terms of the style of dance, the clothes worn and the music track itself.
Lastly, I noticed a comment left by Tom Ford, he complimented the areas of the video which we have been made aware that people enjoy, but it was beneficial to hear this as it confirms from an external source that these areas a good. Tom Ford made a comment about the video getting boring in the middle, I was surprised to hear this as we have not heard this criticism before, but it is a interesting comment and perhaps if we were do make the video again it would be something which we need to address.
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