By Jamal Edwards
Edwards is the founder of the online music channel SBTV who does most of his filming 'guerrilla' style, filming anywhere, without permission. Edwards, age 16 launched an Internet music channel broadcasting 'grime music', this consisted of London rappers free styling on the street, backstage at gigs or in the back seats of cars, the footage would then be posted online within a few days with no editing so it was 'raw and often thrilling'.
Edwards' now films people like Nicki Minaji and Bruno Mars and has over 50,000 subscribers with over 39 million views. He has signed a deal with Sony RCA and is now called a 'media mogul'. He emphasises the need to 'chase your dreams, not the competition, because looking at the competition will cloud your vision'.In this Self Belief series, Edwards talks about the secret of his success. He discusses key moments in his life and the importance of self belief, acquiring new skills, building confidence and skills:
Edwards has taught me to use a guerrilla style of filming in order to create a raw project and develop a more realistic project. Making use of free viral marketing allows more budget to be spent on the production of the music and the development on the artist.
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