This is Iza Rosa Conray, she is our perfect audience member- she is 18 years old, and from the USA. She is originally from Massachusetts but has recently moved to New York for the summer for an internship at a record label, she is interested in new and upcoming music (the reason she got the internship at the record label) and is constantly looking for something risky, edgy and exciting to do, or listen to: she moved to New York because she seeks a more wild life style, se wants to constantly be excited by people, music and things. This can be shown through her Facebook cover photo- it shows Iza at a festival, loving life, looking sassy, sexy and free. This conforms to the VAL of our audience members: our VAL is the ‘The Experiences”- they are young, enthusiastic, impulsive and rebellious. They seek variety and excitement, looking for the new, the offbeat and the risky. Still formulating life values and patterns of behaviour they quickly become enthusiastic about new possibilities but are just as quick to cool. They hold an awe for others wealth, prestige and power. They find outlets in sports, outdoor activities and social activates. They are avid consumers and spend much of their income on clothing music and film. This VAL relates to Iza because, firstly, she is ‘young and rebellious’- this is shown via the fact she is at a music festival. Secondly, it can be shown in her profile photo: in the video you can see that she is not wearing the generic clothing; she is wearing off beat 'indi' clothing- supporting our VAL- as they would not dress like everyone else, they would find clothes that are different, new and exciting.
She is further displayed as our perfect audience member because of the comment by her friend Camilla Mills. The fact that they are shopping at Camden, a edgy, off beat clothing spot in London shows that she will be our perfect audience member and she conforms to our VAL. Camden is a spot where new, edgy and off beat trends emerge from, so by her shopping there, it directly conform to our VAL. Further more, what makes her a perfect audience member is the fact that she is sharing with her friends her love for Azealia Banks- she expresses 'love' for the new song; as our artist is very similar to Azealia Banks, it shows that she will be a perfect audience member as the music that is being produced by Elina is similar to that of Azealia. Furthermore, Iza expresses that the dancing is 'sick': edgy slang for being impressive. As our video includes dancing, it will act as a pre-sold element as she will be impressed by the dancing.
Furthermore, Isa is our target audience member because of her choice in film. She enjoys the themes of after life, psychological elements and the themes of partying. Both the films the Life of Pi and Silver Livings Playbook explore the themes of psychological problems and something that not every human experiences- these share similar themes to our music video. Furthermore, the film Sliding Door's is about what happens if a girls life splits in half: how it can go one way or another, this shares a direct connection with our music video as it is about a girl's life either going one way or another, either life or death. Lastly, the film Project X- a film about when a party is taken out of control shares similar themes as it is about dancing and the party lifestyle, and as our music video includes dancing she will enjoy it.
Lastly what makes Iza a perfect audience member is her taste in music. These are some of the artist that she has liked. You can see that she has liked artist such as Azealia Banks and Nicole Sherzinger: these are artists that share similar themes to Elina, they are both ethnic females in the business who's music contains elements of their countries background- and as Elina's music has elements of her Egyptian roots in, she will enjoy her music. Furthermore, she enjoys artists like Clean Bandit who's music videos contain many dancing sequences- and our our video is mainly about dancing she will also like the video. Further more, the artist which mainly relates to Iza's VAL is the fact that she has likes Miley Cyrus, who in this day and age is known for rebelling, against her past face in the industry as "Hannah Montanna"- this rebellion is what attracts Iza to her music, and what will attract her to our music video because the music video is about rebelling from death.
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