We cast Elina because she has the Dyer paradox of being aggressive and having a rebellious streak. She will simultaneously appeal to her target audience because they will feel that they can be her whilst at the same time present an attitude and spirit that you would expect from a pop star. We don't want her to be some anodyne, X-factor type Lenona Lewis singer, we want her to have spark and sass. Another singer who exploited their sass and sex appeal while simultaneously being someone that the audience could aspire to be in the early part of their career was Madonna.
This is an image of Madonna in the mid 80s. At this point she was rebellious and cheeky, with a girl-next-door characteristic. There was not much to her voice, she sold herself on her attitude and sex appeal, this is a lot like Elina who we are selling on similar attributes. We felt the casting of Elina was ideal in terms of appealing to our target audience of teens girls who want to be her, and teen boys who want her, she also fits into the genre of synthetic pop.
We cast Lelia because she is a talented dancer and choreographer, but not only that, she wont draw attention away from our sassy star. Because she is painted in either black or white, we only focus on her dance moves not her image so attention is not detracted from Elina. A similar star who uses dancers in her music videos is Kylie Minogue. Kylie sings at the front and uses the dancers behind her in order to help create a narrative strand. This way they do not draw attention from Kylie, they just support the video's narrative.
We cast Harry & Kalvin mainly because they are both great dancers. Secondly they will serve the video as people who are adoring Elina and dancing for her so that Elina appears more appealing. Another artist who uses adoring male backup dancers is Lady Gaga. She dances up front while her men support her from behind. This helps create the mood and story of the video without drawing any attention from the star.
This is an image of Madonna in the mid 80s. At this point she was rebellious and cheeky, with a girl-next-door characteristic. There was not much to her voice, she sold herself on her attitude and sex appeal, this is a lot like Elina who we are selling on similar attributes. We felt the casting of Elina was ideal in terms of appealing to our target audience of teens girls who want to be her, and teen boys who want her, she also fits into the genre of synthetic pop.
We cast Lelia because she is a talented dancer and choreographer, but not only that, she wont draw attention away from our sassy star. Because she is painted in either black or white, we only focus on her dance moves not her image so attention is not detracted from Elina. A similar star who uses dancers in her music videos is Kylie Minogue. Kylie sings at the front and uses the dancers behind her in order to help create a narrative strand. This way they do not draw attention from Kylie, they just support the video's narrative.
We cast Harry & Kalvin mainly because they are both great dancers. Secondly they will serve the video as people who are adoring Elina and dancing for her so that Elina appears more appealing. Another artist who uses adoring male backup dancers is Lady Gaga. She dances up front while her men support her from behind. This helps create the mood and story of the video without drawing any attention from the star.
No comments:
Post a Comment