Perfect Audience Member

In a media lesson, we looked at reflecting audiences, attitudes, and families’ beliefs. We want to look at how VALS can be placed within the context of our music video. When coming up with the concept for our music video we wanted to reflect VALS profiling. Our music video reflects the VAL ‘The Experiences”- they are young, enthusiastic, impulsive and rebellious. They seek variety and excitement, looking for the new, the offbeat and the risky. Still formulating life values and patterns of behavior they quickly become enthusiastic about new possibilities but are just as quick to cool. They hold an awe for others wealth, prestige and power. They find outlets in sports, outdoor activities and social activates. They are avid consumers and spend much of their income on clothing music and film. This VAL relates to our music video because, firstly, they are ‘young and rebellious’- this is shown as firstly, everyone in our video is young, it will attract a young audience who rebel against the rules. Secondly the theme of the music video is also rebellion, rebellion against death. Further, they seek ‘excitement’- they are looking for something off beat and risky, this is what our music video provides. Its about the state of limbo, between life and death, there is nothing generic about our music video, which is something experiences do not like. Furthermore, the song its self is ‘off beat’ and has Arabic influences, which are not generically used in music, especially not pop music, therefore they will enjoy this song. As they are quick to latch onto new things that are quick to be cool, our music video is going along with their lifestyle- they will realize that Elina will be a star and will follow her instantly.

Here is an example of our perfect audience member. She is called Pia Mia and she is 17 years old. 

Pia Mia is a classic example of our perfect audience member because she is young, rebellious and does't follow the trends. You can see by these pictures that she conforms to our VAL- there are images of her jumping, skateboarding and doing handstands in unlikely places: this clearly displays that she is young and rebellious. Secondly, her dress sense suits our VAL, what she is wearing isn't the generic outfits that you would see in teenagers, she is ahead of the style; being unique, by finding the 'off beat' trends- she wears old baseball jackets, and over sized classes and flat caps. This all relates to our artist and song, because our song is not generic, it has an 'off beat' style to it and is ahead of the trends, that is why Pia is out perfect audience member. Further more, elements of Pia Mia which relate to our artist is the fact that she has indian/arabic heritage and grew up on the island of Guam- these elements of culture mean that she will enjoy the arabic/indian undertones of the song. Further more, as she is the leader of a wide social group, she will spread the news of this song as it is interesting and original, and soon all her friends would be listening to it.