Album Artwork

Here is our first idea of what we might use as out album artwork, posters for our artist, or potential website imagery. The first thing about this which we took from our Facebook and album research is the bright colours; this was chosen because the bright colours would attract new audience members to the album cover. Furthermore, we took inspiration from the hand written words which are commonly used in both Rihanna's and Azaelia Bank's Facebook pages- this adds a relatable element to her album cover,  it will almost mimic an autograph which fans always want from their singing icons. Moreover, the most impactful thing about this album cover is the Aztec print which boarders the image- this was taken from Azealia Banks and MIA-This aztec pattern is very popular in pop-culture and will directly attract to our target audience. What will be successful about using the themes from MIA's pages is that MIA's target audience and Elina's will be relatively similar as the music will be similar- both having foreign elements to them. So by using similar ideas from MIA's marketing tools, it means that Elina's marketing will be successful as it has already been tried and tested by MIA- this is a pre-sold element which will increase the audience for Elina as MIA's fans will also enjoy Elina's music.