Thursday, 19 September 2013

Feedback

After our presentation to our class, the feedback we received wasn’t exactly what we thought it was going to be. Initially we assumed that people would like our idea because we felt it was fairly ‘doable’, unlike many ideas, ours was fairly realistic, the idea of the party, the teenagers, but this was exactly what the group didn’t like. The first problem was the narrative- they felt that the narrative was ‘too’ narrative- he felt that the narrative was more like an episode of Skins than a music video- he felt that if you removed the music, it could pass as TV scene. When we showed  the parallel music video, which shares the same themes are our music video (Rihanna “We Found Love”), they thought that it wasn’t a good music video and raised the point that people only watch the music video because of Rihanna and not for the music video. 
             Secondly, it was thought that the theme of the music video was too clique, it was felt that the idea of the ‘party lifestyle’ was to generic and unoriginal,  we could do anything we wanted and the idea we chose could be anything- he felt that it was very ‘typical teens’ and we could have explored themes which we are less familiar with. Further, problems were raised when it came to the location- we needed a building which we would literally need to trash, Camilla suggested her sisters University flat but it would take a lot of work to make it look like there had been a proper party in it- we would need to spray paint walls, trash furniture and so on, and we couldn’t destroy a university flat because we would need to pay for the refurbishments which we do not have the budget for. What the group did like was the structure we had to the music video idea; we knew what we wanted shot by shot, scene by scene- we will keep this ethic of structure throughout the process of developing our music video.
Molly pitched her idea of her music video and the class liked this idea much more, they thought it was more creative and interesting to watch, so we are going to develop and work on this idea. 

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