Friday 19 July 2013

Article analysis 1

Why Piracy is Perpetuating Plastic Pop
By Helienne Lindvall

Lindvall discusses her negative views on piracy and how unwilling people are to pay for music. Artists don't feel confident to fight against piracy due to previous failed attempts including Lars Ulrich getting a massive public backlash for suing Napster. Lily Allen also declared her view on piracy and how the revolution of it deprives most younger artists the chance to make a living out of it, but again there was a huge public backlash, including death threats aimed at her.
A point made by Noel Gallagher explains that the music industry is a business, so for it to be successful it has to be earning money by selling products created by artists. But the revolution of illegal downloading and piracy is causing profits to be minimised. This is coming to be a huge problem for the music industry and causing artist to seek other methods of revenue, such as extending the length of their tours.
Billy Corgan suggested that now people have the option to not pay for music, this has 'turned music culture into a service culture' and people are becoming to picky about the actual artist desiring a manufactured artist who is perfect in every aspect, when in reality all of the artist have flaws and the public cannot expect a 'conveyer belt of cookie-cutter pop stars'.
In terms of producing my own product, I don't not see a way of avoiding the problem of piracy, so I would focus on working around it in order to not let it damage income too drastically. I would have to manufacture the artist in order to create buzz and interest from the public so there are more encouraged to download the product legally. I would also focus on areas of being an artist which you cannot illegally download, such as touring and privet concerts in order to maximise revenue.

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