Tuesday 25 March 2014
Monday 24 March 2014
Sunday 23 March 2014
Wednesday 19 March 2014
Task Four
During task four, we went to the sound booth in the editing suite to record our voice over for the music video. This is basically a running commentary of the different areas involved in creating our music video.
ANAMATIC
Using media technology in the construction of our research began with our Animatic. We initially looked at artist on YouTube such as M.I.A, SantiGold, Azalea Banks and Niki Minaj. From this, we decided to go down the pop genre. We further did online research in stars such as Beyonce, Rihanna and Nicole Scherzinger who we want to base our star image for Elina on. We further looked at these music videos to see if there were any codes and conventions running throughout the music videos and any continuing themes. The main codes and conventions include fast paces, rhythmic editing, including the use of close ups of the artists. Further, the main focus of all the music videos was the artist, usually complimented with dancers. The themes of the music video included the themes of life and death, being all very rebellious. From this, we got the idea of limbo, life and death- we all wanted to be centered around Elina, and also used dancers.
Using media technology in the construction of our research began with our Animatic. We initially looked at artist on YouTube such as M.I.A, SantiGold, Azalea Banks and Niki Minaj. From this, we decided to go down the pop genre. We further did online research in stars such as Beyonce, Rihanna and Nicole Scherzinger who we want to base our star image for Elina on. We further looked at these music videos to see if there were any codes and conventions running throughout the music videos and any continuing themes. The main codes and conventions include fast paces, rhythmic editing, including the use of close ups of the artists. Further, the main focus of all the music videos was the artist, usually complimented with dancers. The themes of the music video included the themes of life and death, being all very rebellious. From this, we got the idea of limbo, life and death- we all wanted to be centered around Elina, and also used dancers.
We found out about target audience for our music video by looking at the YouTube viewings of similar artist to find out the demographic of the audience. Then we took the demographic from these artists audiences and based Elina’s audience on that demographic. This audience was 15-24 year old females- although we wanted to conform to this, we also wanted to widen the audience by adding female dancers to appeal to a male audience.
CAMERA
We used an fs100 camera. Firstly we gaffa taped the tripod to the ground so the camera stayed in the same position throughout filming. However in order to achieve different shot sizes we used a range of different lenses in substitution of using the zoom. We did this as these different lenses are faster so they improve the footage and perform better under low light. This meant that we had better quality footage for all our different shot sizes so the overall video is in high definition. We also put tracks on the ground so we could do some tracking shots to take full advantage of the dancers skill and get a variety of angles on both the dancers and Elina.
We used an fs100 camera. Firstly we gaffa taped the tripod to the ground so the camera stayed in the same position throughout filming. However in order to achieve different shot sizes we used a range of different lenses in substitution of using the zoom. We did this as these different lenses are faster so they improve the footage and perform better under low light. This meant that we had better quality footage for all our different shot sizes so the overall video is in high definition. We also put tracks on the ground so we could do some tracking shots to take full advantage of the dancers skill and get a variety of angles on both the dancers and Elina.
EDITING
We went through the whole song marking the beat so that we had a rough guideline of where to cut when completing our editing. Syncing each clip was very important as if it was not exact the music video would have looked cheap and unprofessional. Both marking to the beat and lip syncing was crucial the editing stage as these are the things that audience look for. For example, our music video features a lot of rhythmic editing, this is something that appeals to our target audience and is appropriate for our specific genre. In post production it became apparent that the gold paint on Elina at the beginning of the video wasn't prominent enough so we adjusted the saturation of the video on the post production programme in order to make the colour gold really stand out and this essentially enhanced the idea of limbo.
We went through the whole song marking the beat so that we had a rough guideline of where to cut when completing our editing. Syncing each clip was very important as if it was not exact the music video would have looked cheap and unprofessional. Both marking to the beat and lip syncing was crucial the editing stage as these are the things that audience look for. For example, our music video features a lot of rhythmic editing, this is something that appeals to our target audience and is appropriate for our specific genre. In post production it became apparent that the gold paint on Elina at the beginning of the video wasn't prominent enough so we adjusted the saturation of the video on the post production programme in order to make the colour gold really stand out and this essentially enhanced the idea of limbo.
WEBSITE, DIGI-PACK.
When creating our website we looked at similar artists websites, e.g. Rihanna, Beyonce and Shakira. After researching this we created the website on Wix. We made sure Elina’s picture was in middle, centralized continuously on all pages of the website to reinforce her star image and help to show that she is a solo artist and not a band. We made it look classy with a sophisticated black background and gold italic font, also creating a trademark “E”, which was a convention we matched from Rihanna’s signature “R”, we made this a consistent feature throughout our website. We advertised products to buy online, we showed tour dates and merchandise all of which helped with her promotional campaign. Everything related to our target audience to draw them in further. Again we looked at similar artists digipacks when we made the CD cover. Linking it very closely to the website, matching the colours and fonts to keep a similar style between to two. For the front cover of the digipack, we kept it black and white and smoking making it seem mysterious, then contrasted this with a bright gold glittery inside to match the life and death theme of our video. All which we did on Photoshop.
When creating our website we looked at similar artists websites, e.g. Rihanna, Beyonce and Shakira. After researching this we created the website on Wix. We made sure Elina’s picture was in middle, centralized continuously on all pages of the website to reinforce her star image and help to show that she is a solo artist and not a band. We made it look classy with a sophisticated black background and gold italic font, also creating a trademark “E”, which was a convention we matched from Rihanna’s signature “R”, we made this a consistent feature throughout our website. We advertised products to buy online, we showed tour dates and merchandise all of which helped with her promotional campaign. Everything related to our target audience to draw them in further. Again we looked at similar artists digipacks when we made the CD cover. Linking it very closely to the website, matching the colours and fonts to keep a similar style between to two. For the front cover of the digipack, we kept it black and white and smoking making it seem mysterious, then contrasted this with a bright gold glittery inside to match the life and death theme of our video. All which we did on Photoshop.
Monday 17 March 2014
Tuesday 11 March 2014
Monday 10 March 2014
Task Three
Youtube demographics:
Our youtube demographics reveal that females enjoyed the video more then males, we suspected this as the video conforms to the conventions of videos buy MIA and Azealia Banks who's videos are also more commonly watched by females. A second demographic which I noted was that the video was most commonly watched in the US and the UK, this doesn't surprise me as the video reflects more Western styles and behaviour in terms of the style of dance, the clothes worn and the music track itself.
Lastly, I noticed a comment left by Tom Ford, he complimented the areas of the video which we have been made aware that people enjoy, but it was beneficial to hear this as it confirms from an external source that these areas a good. Tom Ford made a comment about the video getting boring in the middle, I was surprised to hear this as we have not heard this criticism before, but it is a interesting comment and perhaps if we were do make the video again it would be something which we need to address.
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