A campaign is an organised and structured series of elements designed around the same purpose. For an example, a public health campaign, like trying to get people to stop smoking:
A music campaign is a promotional campaign to launch a new artist. A successful music campaign will have high key performance indicator (KPI) statistics, these can be:- Number of iTunes downloads
- Number of Twitter followers
- Number of CDs sold
These elements all help raise awareness about the band/artist so they become more popular
For an example, a music campaign that has been hugely successful is 'Baby' by Justin Bieber, the youtube video as over 860 million views, Bieber himself has 40 million twitter followers. This is a prime example of a triumphant music campaign.
Star Image
The band/artists themselves (the star) plays an important role in reaching the target audience and making the campaign successful. A star image is very carefully constructed in order to make them original and interesting, the image can be constructed through various elements such as the digipak, homepage videos and media appearences.
Some star images are created to be semi-mythological, to make them seem more unusal and mystical thus they are more appealing to the audience, for an example Lady Gaga, she has a beyond natural star image, with weird, abnormal styles, and she even has a male 'alter-ego'
She is aimed at and cosumed by as specific audience which is her fan base.
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