Task 3

Our thriller is a niche film, so it is targeted at a small specific audience. Although we would like it to be a mainstream film, our film just simply does not and cannot fulfil the criteria of these mainstream films as it does not contain any recognisable stars or directors, it doesn't have any pre-sold elements and it doesn't have any spectacular visual effects using CGI, 3D, IMAX, stunts or elaborate sets. So basically, our film would not be likely to be distributed by a hot-shot distribution companies like Paramount or Warner Bros.
So our film is going to be narrowly targeted to a specific audience, which would be most appropriate to be a British audience, because all of our actors are British and it is all filmed in England. Also it includes a lot of dance, in particular ballet which is a very popular English pass time, and in the crime section of our thriller is quite similar to crime events in other popular British thrillers so it will be enjoyed most British people. In terms of culture, it could be enjoyed by people of all British cultures at it does not focus on a specific culture.
A distribution company which would be good for our thriller would be Revolver Entertainment who are a vertically integrated company, I believe this company will be good because they have worked with lots of low budget films like 'Fire in Babylon' and 'Anuvahood' and has made them successful so this success could be repeated with our film, it has also distributed other thriller films like 'When The Lights Went Out' and 'The Imposter' so it they know how to distribute a thriller successfully. Here is the Revolver Entertainment sites, showing all the films they have distributed http://www.revolvergroup.com/uk/cinema.
We thought that Internet marketing would be very appropriate for out thriller, as we are primarily targeting a teenage audience. As teenagers spend the majority of their time on the Internet, much more then watching TV, the marketing would be noticed a lot more online. So by creating a facebook page for the film and posting little clips of the film on the facebook page, this would raise awareness and interest towards the film thus making it more of a hit when it hits cinemas.
I think that our film should be distributed in 2D as it is a low budget film, so it does not have the funds to use the special effects to put it into 3D or IMAX. When it comes to the point that our film would be released for home viewing, I think it could be released on DVD, Blu-Ray, collectors editions, iTunes and Amazon because the wider selection so people have the more options of which format they would like to purchase the film in. But I would not let it be released on YouTube as you do not have to pay for that so there would be no profit.